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Maximise the selling potential of your home with McGrath

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With our expertise and dedication, we strive to achieve exceptional results that exceed expectations

Our dedication to excellence, deep industry knowledge and personalised approach are all geared toward achieving you the best possible outcome throughout your selling process.

1

Preparation and listing

Selling your home or property can be stress-free and exciting with the right knowledge, insights, and a supportive agent. Let us guide you in preparing your property for sale to enhance its appeal to potential buyers and assist in achieving the best sale outcome.

2

Marketing and open houses

We will guide you through employing a comprehensive sales and marketing strategy that includes targeted advertising, open houses, and proactive outreach so you can maximise exposure and attract qualified buyers to your property to achieve a great outcome.

3

Negotiation of the sale

Selling involves crucial choices impacting buyer interest, speed of sale, and selling price. We will handle feedback and review offers based on your goals and seamlessly handle the negotiations to guide you through understanding key considerations for a successful property sale.

Our sales system

Initial briefing

Our role is not to sell your property, it is to deliver you a premium price. We plan thoroughly to set strong foundations to build from.

  • Your goals & questions
  • Our track record
  • Sales process
  • Pricing
  • Methods of sale & time-frame
  • Presentation
  • Marketing strategy
  • Next Steps

Presentation

When it comes to evoking an emotional connection and response from prospective buyers that will give a seller the best opportunity to maximise the sale price of a home, getting the presentation of your property is a critical component.

When we talk about presentation, it starts from the front, and goes all the way to the back – whether that be a bedroom in a unit, or a backyard in a federation home. And we do all of this, as part of the process in getting your property to market.

  • Styling
  • Furnishing
  • Landscaping
  • Building reports
  • Strata reports

Pricing

Buyers will generally pay highest price in the first 30 days. The longer the property is on the market the less the buyer expects to pay. More buyers + emotional connection + in competition + skilled negotiator = premium price

Working with buyers

Buyers are time poor. They exclude properties whenever possible and do this based on price, features, and location.

Buyers respond emotionally. When they find the right home and justify with logic, buyers begin searching with a logical list of criteria. Our job is to help them get emotionally connected.

The critical ‘first 30 days’. Buyers will generally pay the highest price in the first 30 days. The longer the property is on the market, the less the buyer expects to pay.

Buyers buy a lifestyle. They may start with a focus on a particular area but then expand their search to get the best value lifestyle they can buy.

Marketing & Inspections

Choosing a marketing campaign that reaches all possible local and active buyers, as well as pinpointing potential passive and out of area buyers.

Establishing an inspection timetable that works best for you and your property to maximise buyers viewings.

We recommend essential elements of Photography / Floorplan / Copywriting / Brochures / Signboards / Social Media

Additional Video / National press / Local press / China Desk / PR

Finalising the sale

The detail really matters. Ensuring all elements of your property are attended to ensure a successful campaign. We sweat the small stuff on your behalf to give you peace of mind.

How we prepare your property

Photography

We take pride in producing captivating, stunning photography that will present your home to buyers in the most compelling light, leaving a lasting first impression.

Video

Australians are now dedicating more than 25 hours each month to video consumption and spending over 2.5 hours per week immersed in property-related content. As these figures continue to rise, incorporating video into your property marketing arsenal becomes essential. It’s a powerful tool that not only captivates buyers but also establishes a deeper emotional connection before they even step foot into an open house.

Copywriting

In a highly visual world, clear and concise copy is important.
Potential buyers not only absorb information in many different ways, they are looking for specific details about your property, and our professional writers can help create this.

Floorplan

Buyers typically have a very clear brief when buying a home. It could be growing family, entertaining space through to very specific and personal needs such as will my favourite couch fit in the living room?

The floorplan helps your buyers find all this information in one place and decide if you property is right for them.

Digital Marketing

In our approach, digital marketing is the cornerstone of reaching the right audience effectively and engaging them with tailored, impactful strategies.

Signboard

McGrath signboards are highly recognisable and synonymous with a quality property. Features, include easy to read key details, headline and a QR code that directs prospective buyers straight to the property website.

Brochure

We offer premium and editorial style brochures to choose from your property will stand out amongst buyers with a truly differentiated brochure design.

Mail Cards

Our high quality mail cards printed on ecofriendly paper enables hyper local marketing in your neighbourhood and surrounds.

Find out what your property is worth?

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Our latest insights

end of financial
John McGrath – End of financial year market review

John McGrath – End of financial year market review

opportunities
John McGrath – New opportunities for buyers

John McGrath – New opportunities for buyers

first home buyers
John McGrath – Shifting trends among first home buyers

John McGrath – Shifting trends among first home buyers

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